For the first time in New Zealand Fashion Week history, buggies took to the runway, and they did it in style. As part of the annual Mum and Kids Show, Mountain Buggy®
’s cosmopolitan luxury made a show-stopping appearance, rolling down the catwalk in front of a crowd of 600 to the unmistakable sounds of celebrated Kiwi artist Anika Moa.
Former Mountain Buggy® textile designer Jane Hill said the event, now in its third year showcased the point where luxury fashion and nursery design intersect.
“Choosing a buggy is no longer just about practicality. Today’s parents want products that reflect their personal style and sense of self.
“My role at Mountain Buggy® was about pushing boundaries, rethinking fabrics and prints to create designs that felt fashion-forward and inclusive, appealing to modern parents of all genders.”
Hills said the fabric inspiration for the (currently unavailable) cosmopolitan luxury range was drawn from high-end fashion, featuring timeless geometric prints and soft charcoal mélange fabrics, an example of function and aesthetics working hand in hand.
“Technology and tools are great for design, yet creating an identifiable style is about being unique whilst remaining true to the heritage and DNA of Mountain Buggy®.”
With a background working in fashion and interiors, Hills believes working with buggy fabrics is much like working on a fashion garment. Similarly to clothing lines, colour inspiration is often drawn from Paris’ renowned Premiere Vision and Textile View colour forecasting. “Together with global trend ideas from international high end luxury brands, we create mood boards for colour and concept development. From here, visions quickly become a reality.”
Coco Chanel famously once said, ‘fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’
“cosmopolitan™ luxury makes a fashion statement in its own right, but more than that, it empowers parents to retain a sense of self. It allows them to keep doing what they’ve always done, shop, lunch, run, and live life without limit™ all in style,” Hills says, referring to the (currently unavailable) cosmopolitan™ luxury range.