This launch marked an important moment in Mountain Buggy™’s design journey, pushing boundaries and challenging conventional nursery styling in a way that stayed true to the brand’s DNA. The luxury collection reflected a belief that performance and fashion could exist side by side, empowering parents to live life without limit, in style.
Award-winning baby goods brand Mountain Buggy™ has long been recognised for pushing boundaries and challenging conventional nursery styling. One such moment came with the launch of its luxury collection — a range designed to empower parents to live life without limit, without compromising on style or performance.
At the time, chief executive Campbell Gower described the collection as a clear example of function and aesthetics working hand in hand.
“Whilst remaining true to the heritage and DNA of our all terrain Kiwi brand, the luxury collection now offers a range of products in four inspired, iconic styles that will continue to set Mountain Buggy apart.
“This collection revolutionises the fabrics and prints for Mountain Buggy — ensuring our products are fashion leading and appeal to a wide audience, both female and male.”
The Mountain Buggy™ luxury collection brought together a carefully curated mix of fashion-led designs, including:
Herringbone (New): A distinct twill weave inspired by classic Savile Row tailoring. Available in duet™ and urban jungle™ luxury buggies.
Pepita: A contemporary reworking of houndstooth, drawing inspiration from haute couture fashion houses such as Alexander McQueen. Available in urban jungle™ and swift™ luxury buggies.
Nautical: Timeless and traditional, offering enduring unisex appeal. Available in the urban jungle™ luxury buggy.
Geo: A textured, cubic aesthetic inspired by Mondrian and the simplicity of the iconic check print popularised by luxury fashion houses such as Louis Vuitton. Available in the cosmopolitan™ luxury buggy.
This collection followed Mountain Buggy™’s first luxury adaptation, The Runway Collection, launched in 2011. In 2015, the brand introduced its Nautical and Pepita collections, which went on to receive an internationally recognised Red Dot Design Award in Germany.
“When we first took this collection to the world, it elevated the brand to a whole new level. It’s a huge honour to be recognised as one of the world’s best in design. To see our name on the winners list, alongside well-known luxury brands such as Ferrari, is really inspiring,” says Gower.
Following this recognition, cosmopolitan™ luxury in geo was introduced, and in 2018 Mountain Buggy brought together its luxury offerings to deliver what was, at the time, its strongest luxury line-up yet.
While luxury buggies were often associated with four-wheel modular designs, Mountain Buggy’s collection continued to champion the brand’s iconic three-wheel platform.
“Our 3-wheel design is beautifully engineered; with the fabric seat sling allowing the child to sit snug inside the frame, delivering superior manoeuvrability, stability and kerb pop across all terrain. It’s what today’s parents need.
“These buggies are the epitome of engineered for the mountains, designed for the city — where fashion meets function.”
The luxury buggies were complemented by aeromaxx™ tyres, along with coordinating satchels and change mats, reinforcing both form and function.
Also introduced alongside the luxury collection was the brand’s re-engineered carrycot plus™ — an innovative bassinet-style accessory combining one base with two fabric sets to deliver three distinct modes of use.
“The first of its kind in the world, this product reinvents what one can do with a carrycot.
“Research has shown that as many as 70–85% of infants suffer from regurgitation within the first two months of life. So, as well as offering a lie flat mode, our safe and innovative incline position helps support newborns with reflux,” says Gower.
“We also understand the strain one can have purchasing a carrycot after already investing in a buggy, that’s why the new carrycot plus™ offers longevity with three parent-facing modes for your toddler — up to 15kg.”
Reflecting on the launch, Gower hoped the luxury collection would continue to reinforce Mountain Buggy’s position as a brand of choice for parents seeking world-class engineering paired with fashion-forward design.